Blog · 29 Oct 2026 · 4 min read

Med spa website checklist: 35 things to check before you launch or redesign

Most med spa websites aren't bad. They're just unfinished in small ways: a booking link that goes to the wrong service, an old price, a provider who left last year, a page that takes eight seconds to load on a phone. Each one costs a few bookings. This checklist helps you find them. Work through it on your phone, on mobile data, as if you were a new client.

Homepage (first five seconds)

  1. The headline says what you do and where, for example "Injectables and skin treatments in Leeds".
  2. One clear "Book" or "Book a consultation" button is visible without scrolling.
  3. The main image loads quickly and shows your clinic, team or work. Stock photos are a stopgap only.
  4. Your three to six most popular treatments are linked straight from the homepage.
  5. Your address or area, opening hours and phone number are easy to find.
  6. There's no pop-up covering the page as it loads.

Treatment pages

  1. Each main treatment has its own page, not just a line on a "Services" list.
  2. Each page explains what the treatment is, who it may suit, and who should talk to a provider first.
  3. The process, time taken, downtime and aftercare are described in plain language.
  4. Price guidance is shown, or it's explained how pricing works.
  5. The page names who performs the treatment and their qualifications.
  6. There's a short FAQ answering the questions clients actually ask at consultations.
  7. A booking button links to that treatment in your booking system where possible.

Booking and contact

  1. The "Book" button is in the header and stays visible on mobile.
  2. Every booking link works and goes to the right service. Test them all.
  3. If new clients need a consultation first, the site says so clearly.
  4. There's a backup enquiry form for people who don't want to book straight away.
  5. Deposit, cancellation and late-arrival policies are published.
  6. Phone numbers are tap-to-call on mobile.

Providers and trust

  1. Every provider has a photo, name, role and licence or registration type.
  2. The medical director or prescriber is named, where that applies.
  3. Reviews are real and linked to their source, such as Google. No hand-picked quotes without attribution.
  4. Before-and-after photos are your own clients', used with written consent and labelled with the treatment and timeframe.

Compliance and careful wording

  1. No "painless", "permanent", "guaranteed" or "risk-free" claims.
  2. Prescription-only medicines are described within your country's advertising rules. Botulinum toxin is restricted in the UK and Australia in particular.
  3. Testimonials follow local rules. In Australia, AHPRA restricts testimonials for regulated health services.
  4. A privacy policy is published, and forms ask people not to send medical details.

Our guide to health advertising rules goes deeper on wording.

SEO basics

  1. Every page has its own title and meta description, such as "Lip Filler in Leeds | Clinic Name".
  2. Each page has one main heading that matches its topic.
  3. Your business name, address and phone number match your Google Business Profile exactly.
  4. The site has an XML sitemap and is verified in Google Search Console.
  5. Images have descriptive alt text.

See our med spa SEO guide for the full picture.

Speed and accessibility

  1. Google PageSpeed Insights shows the mobile homepage loading its main content in a few seconds at most.
  2. Text is dark enough to read on a phone outdoors, and buttons are big enough to tap.
  3. The site works with the phone's text size turned up, and images and videos aren't the only way information is given.

How to use this checklist

Go through it once and mark each item "yes", "no" or "partly". Fix the booking and homepage items first, because they affect every visitor. Treatment pages come next, as they bring in search traffic over time. Then work through compliance, SEO and speed. Many fixes take minutes, such as updating a price or fixing a link. Others, like proper treatment pages, are a bigger job worth planning.

If your answers are mostly "no", it may be faster to redesign than to patch. Our comparison of templates vs custom sites can help you decide.

Worked example: auditing one treatment page

Here's how items 7 to 13 look in practice for a lip filler page that was just one line on a services list:

  • Before: "Lip filler: enhance your natural beauty. Call to book."
  • After: a page titled "Lip Filler in Leeds" covering what dermal filler is, who it may suit, a 30 to 45-minute appointment, typical swelling and aftercare, "from" pricing per ml, the nurse prescriber's name and registration, a five-question FAQ, and a "Book a lip filler consultation" button that opens that service in the booking system.

The second version answers what people ask before they book, and gives Google a page that matches searches like "lip filler Leeds price".

Want us to check it for you?

We build med spa websites that tick every item on this list. Send us your current site and we'll design a free sample of your new homepage, so you can see the difference before spending anything. Plans start at $499. If you'd like help with social posts or short AI videos for your treatments, we offer those too.

Frequently asked questions

How many pages does a med spa website need?

At minimum: home, one page per main treatment, providers, pricing guidance, booking, contact and location, and privacy policy. Most med spas end up with 10 to 25 pages.

Should a med spa show prices on its website?

Price guidance helps people decide and cuts down on enquiries from people outside your range. A 'from' price, a range, or how pricing works (per unit or per session) is enough.

How often should I review my med spa website?

Check prices, offers and team details whenever they change, and run through a checklist like this one every few months.

What's the most common problem on med spa websites?

Booking friction: buttons that go to a generic booking page, links that break after a booking-software change, or no booking button visible on mobile. Test every booking link after any change.

Do I need a separate page for every treatment?

For the treatments you most want to sell and be found for, yes. Minor add-ons can sit on a shared page.

Related

This article is general information, not legal advice. Rules change; check the linked official sources.

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