Blog · 29 Oct 2026 · 4 min read

Med spa website examples: how to judge them, and what to copy

Searching "med spa website examples" is a sensible first step before a redesign. The problem is that example galleries show screenshots, and screenshots hide most of what makes a website work: how fast it loads, how booking feels, whether the treatment pages answer anything. Here's how to look at examples properly, so you can bring a designer something more useful than "make it look like this".

Judge every example on a phone

Most of your visitors use phones, often arriving from Instagram or Google Maps. Open each example on your phone, ideally on mobile data, and time yourself on four tasks:

What do they do, and where? Can you tell within five seconds?
Find the price guidance for one popular treatment.
Find out who would treat you and their qualifications.
Start a booking. How many taps does it take?

A site that looks stunning in a gallery but fails these tasks isn't a good example, however beautiful it is.

What's usually worth copying

A sticky "Book" button in the mobile header.
Treatment pages with a consistent structure: what it is, who it suits, process, downtime, price guidance, provider, FAQ and booking.
Provider pages that lead with credentials.
Before-and-after galleries organised by treatment, with labels for timeframe and number of sessions.
A "first visit" page explaining what happens at a consultation.
Clear policies on deposits, cancellations and age limits.
A restrained palette and type, with two fonts, one accent colour and plenty of space.

What usually isn't

Full-screen autoplay video that slows the first load on phones.
Vague, poetic headlines that don't say what you do.
Treatment menus hidden in PDFs.
Bold claims like "pain-free" or "guaranteed results", which can break advertising rules.
Ten different offers competing on the homepage.
Chat widgets and pop-ups that cover the booking button.

Different types of examples, different lessons

Large multi-location brands

Good for structure: how they organise many treatments and locations, and how consistent their treatment pages are. Not usually good for tone, which tends to be corporate, and their budgets are far beyond a single clinic's.

Boutique single-clinic med spas

Often the best source of ideas for personality, photography and a warm tone. Look at how they show the owner or lead injector.

Template galleries

Useful for layout ideas, but the sample text and stock photos make every template look better than it will with real content. Imagine it with your actual treatment list and photos.

How to turn examples into a useful brief

For each example you like, write one line about the specific thing you like and why. For instance:

"Clinic A: the treatment pages answer downtime and price straight away. I want ours to do that."
"Clinic B: the colours and serif headings feel calm but modern."
"Clinic C: booking opens on the right treatment in one tap."
"Clinic D: I don't like the homepage video. It's slow on my phone."

Add your own list of treatments, providers, booking software, and any rules you need to follow. That's a brief any good designer can work from.

Questions to ask about an agency's own examples

Are these live sites I can open on my phone, or only mock-ups?
What were the business's goals, and did the site help? Ask honestly; a good agency will tell you what it knows and doesn't know.
Who wrote the copy, and who took the photos?
Can you show me a sample made for my clinic before I commit?

Our med spa website design ideas and launch checklist go into more detail on each element.

A five-minute scoring sheet

Score each example from 0 to 2 on these points, then compare totals:

Clarity: what and where, in five seconds.
Booking: taps to start a booking on mobile (2 = two taps or fewer).
Treatment depth: do pages cover downtime, price guidance and provider?
Trust: credentials, real reviews, consented before-and-afters.
Speed: main content visible quickly on mobile data.
Tone: calm and careful, with no guaranteed-result claims.

A site scoring 10 or more out of 12 is a strong example. Note which items it scores highest on, because those are what to copy.

See an example built for you

The most useful example is your own clinic, redesigned. We'll make a free sample of your new med spa homepage using your real treatments and details, so you can judge it on your phone before deciding. You can also see our real demo redesigns and published prices. We can also make social posts and AI videos to match the new look.

Frequently asked questions

Where can I find med spa website examples?

Search for med spas in large cities, look at clinics you admire locally, and browse design portfolios and template galleries. Judge them on a phone, not just by screenshots.

Is it okay to copy another med spa's website?

Copy ideas, not content. Layouts and features like sticky booking buttons are fair game. Text, photos, logos and distinctive designs belong to their owners.

How many examples should I give a designer?

Three to five is plenty, each with a note on what you like about it.

What makes a good med spa website?

Clear treatments and location, one-tap booking on mobile, treatment pages that answer real questions, visible provider credentials, real reviews, careful wording and a fast load on phones.

Should my med spa website look like my Instagram?

It should feel consistent, with the same colours, tone and photography style, but the website needs more structure: treatment pages, prices, policies and booking.

This article is general information, not legal advice. Rules change; check the linked official sources.

Get a free demo of your new site